What’s Driving Its Popularity?
Formula 1’s Fast-Paced Rise in the U.S
Formula 1 has seen explosive growth in the United States in recent years. Once considered a niche European motorsport, F1 now boasts a substantial and growing American fanbase. According to ESPN, the 2023 season saw record-breaking U.S. viewership, averaging 1.11 million viewers per race — the highest in the sport’s American broadcasting history.
This momentum has been fuelled by a combination of strategic expansion and pop culture exposure. The Netflix series Drive to Survive has brought behind-the-scenes drama into the homes of millions, creating emotional investment and drawing in new fans. Meanwhile, the addition of new U.S.-based races in Miami, Austin, and Las Vegas has provided American audiences with the opportunity to engage in person.
Visa Reforms: A Game-Changer for Drivers and Race Teams
As Formula 1 strengthens its American presence, the need for smooth international mobility becomes more urgent. Strict visa requirements have previously delayed or prevented global talent from entering the U.S. for races, testing, or long-term contracts. But recent updates to U.S. immigration policy are beginning to change that landscape significantly.
F1 drivers and key team members have traditionally used the O-1 visa, intended for individuals with “extraordinary ability” in areas such as athletics. However, obtaining this visa involved extensive documentation and long processing times — even for world-renowned athletes.
In 2023, the U.S. Citizenship and Immigration Services (USCIS) revised the O-1 visa policy to better accommodate international talent. The new guidance eases requirements, accepts broader supporting evidence (such as international accolades, media features, and peer endorsements), and expedites the application process.
